A Strategic Endeavour
MISSION 33 is a strategic endeavour to deliver specially-crafted Gospel messages to every home
in Canada. This effort is being spearheaded by EHC/Canada, an international missions organization
founded in 1946 by Jack McAlister, a visionary pastor in Prince Albert, Saskatchewan.
EHC—which stands for Every Home for Christ—may well be the most extensive evangelistic
ministry of its kind in the world, with thousands of indigenous Christian workers taking the
Gospel from home to home. Since record keeping began in the early 1950s, EHC has delivered the
Good News in person to more than one billion homes. Over 69 million people have written to EHC
offices worldwide indicating their desire to know more about Jesus and how to follow Him. Many of
those millions of people have completed the EHC introductory Bible course offered free to new
believers. And, under EHC’s guidance, more than 120,000 local fellowships called
“Christ Groups” have been established, with a significant percentage of those
gatherings becoming fully mature churches.

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